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Random

When an Option to Unsubscribe is really a F*ck You. (The Loot Company)

Recently, it looks like The Loot Company has taken over what used to be Loot Crate – I had purchased a crate long ago as a gift. As part of the takeover, they sent me this email highlighting that I could have my personal information removed from the database moving forward: Sounds good right? Here’s […]

Categories
Basketball Sports

Failed Sales Conversion – Santa Cruz Warriors

One of my first jobs was in Customer Service for Webgamezone, a company that later changed its name to RedOctane and produce the Guitar Hero videogame (yes, I was part of the team then too) franchise. I was on the front lines (I was told to “figure it out”) of dealing with hostile customers, but learned […]

Categories
Work

The Case for Yelp User Subscriptions [Product Monetization, Revenue Ideas]

Yelp’s financials have been fairly strong lately, and with $550M projected revenue for this year and the aim of getting to $1B (82% jump) in 2017, the company will need to be open and aggressive about new revenue steams. Let’s explore how to generate an additional $100M (conservatively) in yearly subscription revenue that would directly […]

Categories
Video Games

Microsoft’s Strategy for Pushing Minecraft into Schools [My Suggested Approach]

After seeing this article (Microsoft Is Launching A Portal For Teachers To Use Minecraft In The Classroom) about Microsoft’s push to get Minecraft into schools, this reminded me of the strategy I put together as I interviewed for a role with the Xbox Minecraft team a couple of months ago. Although I was rejected, I […]

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10 Things to Learn Books/Comics Sports

10 Things to Learn from Game Changer: How the English Premier League Came to Dominate the World (Mihir Bose) [Soccer, Sports Business]

Continuing my research into soccer-business (see my previous post, 10 Things to Learn from Sounders FC), I recently finished Mihir Bose’s Game Changer: How the English Premier League Came to Dominate the World. Although the book may discuss the TV contract negotiations / creation of the Premier League in the early 90’s a bit too […]