In my last post, I talked about negotiating a used bike purchase for slightly above $3200 in 2018.
Today, I’ll talk about selling that Canyon Ultimate CF SLX for $2,850 through Facebook Marketplace six years later in November 2024. This sale happened relatively quickly, within a week, even amidst a saturated market for used high-end bicycles. While I felt I priced it fairly, I was still surprised I was able to sell it at that price. I had also listed the bike on Bike Forums, Craigslist, and PinkBike to broaden my reach. Below, I’ll present both the original and simplified versions of the listing I used, followed by a detailed analysis of each.
This structured approach aims to serve as a practical guide for anyone looking to sell their high-end bicycle effectively.
Original Listing
Putting feelers out to see if there’s interest in this before making a decision on a new bike. I slowly upgraded this bike over the years, and it’s now 6.9KG without pedals, or 7.3 with pedals (with bike computer mount, no bottle cages). It’s just a great all around bike and modern in terms of narrow handlebar width, wide rim aero wheelset, and tire clearance for up to 35MM WAM tires.
The color is shadow black (black on black), but I added the gold decals to the frame. I can remove them before shipping if you like.
Would like $2850 net to me + shipping. If you have any interest but feel the price is wrong, message me. I have looked on other services, and this seems fair, but let me know. Open to selling without wheels.
This is the previous gen Ultimate with non-integrated cables.
Geometry: [Link to Geometry]
With Canyon sizing, an XS is more of a Small or 51/52 for other bike brands I’ve found. I’m 5’6 and right between their 2XS and XS sizes. Steerer has been cut down, there’s one 20mm spacer between frame and stem/handlebar.
Everything is in excellent condition. Never raced, not ridden in poor weather. You have to really look slowly and carefully in direct sunlight to find small scratches and wear marks. I’ve taken photos of things I found for the more detail-oriented, but happy to take more photos. The only items that might need replacement soon is the rear GP5000 S TR tire and handlebar tape. I personally wouldn’t change the latter, but it’s just not in “perfect” condition.
*Included Parts:
- New Dura Ace chain for the buyer
- 11-28 cassette and 105 50/34 chainrings
- Canyon H36 one piece stem/handlebar combo, 39MM width
- Ultegra 8070 DI2 Shifters, 11 Speed Drivetrain
- Dura Ace 9150 Brake Calipers – rear left caliper has a deeper scratch on the inner rotor facing side
- Dura Ace 9150 DI2 Front and Rear Derailleurs, RD less than a year old
- 160mm Shimano 105 7000 cranks + Dura Ace 9100 50/34 chainring, less than 300 miles on chainrings
- 11-34 ZTTO lightweight cassette
- Light Bicycle AR465 Wheelset, 46.5 depth, 21mm internal, 28-30mm external, oil slick hubs and spokes
- Fizik Antares R1 saddle
- ELITAONE Carbon Seat Post 31.6mm
- 2x Arundel Mandible-clone bottle cages, 28g each
- RaceWare 3D printed handlebar mount for Wahoo, GoPro, Light*
Original Listing Breakdown:
- Introduction: The initial paragraph sets the stage by highlighting the bike’s current condition and upgrades. It’s aimed at enthusiasts who might value specific upgrades and weight reductions.
- Customization Details: Mention of color and decals caters to buyers looking for aesthetics and personalization, with the option to revert to original looks.
- Pricing Flexibility: Indicates openness to negotiation, appealing to those who might want to discuss pricing or even part exclusion to meet budget constraints.
- Specific Use and Condition: Detailing the usage conditions (never raced, no poor weather riding) assures potential buyers of the bike’s good state, addressing common concerns upfront.
- Detailed Parts List: Provides transparency and builds trust by listing each component, aimed at buyers who understand the value of each part.
Simplified Listing
Ultralight 6.9KG (15.9 lbs) Canyon Ultimate CF SLX disc brake bike. This is the previous gen Canyon Ultimate with non-integrated cables. It’s a great all-around bike and modern in terms of narrow handlebar width, wide rim aero wheelset, and tire clearance for up to 35MM (as measured) tires. It’s fully ready to use for any type of riding environment, including light gravel.
Would like $2850 net to me.
Everything is in excellent and beautiful aesthetic condition. Never raced, not ridden in poor weather. Nothing needs to be replaced soon. Carefully maintained and cleaned over time. Drivetrain always using waxed chain.
With Canyon sizing, an XS is more of a Small or 51/52 for other bike brands I’ve found. I’m 5’6 and right between their 2XS and XS sizes. There’s one 20mm spacer between frame and stem/handlebar. Geometry: [Link to Geometry]
The color is shadow black (black on black), but I added the gold decals to the frame.
*Included Parts:
- Dura Ace 9150 DI2 Front and Rear Derailleurs
- Dura Ace 9150 Brake Calipers – rear left caliper has a scratch on the inner facing side
- Dura Ace 9100 50/34 chainring + 160mm length Shimano 105 7000 cranks
- Dura-Ace 11 speed chain
- Ultegra 8070 DI2 Shifters
- Light Bicycle AR465 X-Flow Wheelset, 46.5 depth, 21mm internal, 28-30mm external, specially designed with decals
- Canyon H36 one piece stem/handlebar combo, 39MM width
- Continental GP5000 S TR (Tubeless) tires
- 11-34 ZTTO lightweight cassette
- Shimano RT-MT800 160mm rotors, front and rear
- Fizik Antares R1 saddle
- ELITAONE Carbon Seat Post 27.2 Offset 20mm
- Raceware 3D printed handlebar mount from RaceWare (for Wahoo + GoPro /Light)*
Simplified Listing Breakdown:
- Weight and General Features: Highlights key features in a more accessible language, broadening appeal to less technical buyers.
- Price Statement: Direct and straightforward, indicating firmness on the price.
- Condition Assurance: Emphasizes the bike’s excellent condition and maintenance, appealing to buyers who prioritize quality and readiness.
- Size and Fit: Provides clear sizing information, helping potential buyers gauge fit without technical jargon.
- Included Parts List: Lists major components, ensuring transparency while keeping technical details to a minimum, suitable for buyers who may not require deep technical knowledge but appreciate knowing what they are purchasing.
Seller’s To-Do List:
- Start with a Strong Introduction: Begin by setting the context of the sale and highlighting any unique features or upgrades to the bike.
- Detail the Bike’s Condition: Emphasize how well the bike has been maintained, including any specifics about usage (e.g., never raced, not ridden in poor weather).
- Be Transparent About Pricing: Clearly state your asking price, but indicate flexibility if applicable. This can help engage potential buyers in negotiation.
- List All Included Parts: Provide a detailed list of components and any notable features or customizations. This adds value and can justify the pricing.
- Provide Photos and Additional Details: Offer to provide more photos or details to interested buyers, especially those who are more detail-oriented.
- Highlight Any Potential Negatives: Mention any minor issues or parts that might need replacing soon. This honesty can build trust with potential buyers.
- Use Simple Language for Broader Appeal: For a simplified listing, use accessible language to appeal to a wider audience, not just enthusiasts.
- Post Across Multiple Platforms: To increase visibility, list your bike on various online marketplaces like Facebook Marketplace, Craigslist, and specialized bike forums.
By following these steps, sellers can create effective listings that communicate the value of their bicycle clearly and attractively, catering to both enthusiast and general buyer markets effectively.
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