Yelp – Please Know Yourself

What is Yelp? From Yelp itself, it’s “Our purpose: To connect people with great local businesses“. This sounds good to me. So when I visited the Yelp home page today to…connect with a great local business, I saw this screen with a great photo. It looked like a great place to go and thus intrigued, […]


The Case for Yelp User Subscriptions [Product Monetization, Revenue Ideas]

Yelp’s financials have been fairly strong lately, and with $550M projected revenue for this year and the aim of getting to $1B (82% jump) in 2017, the company will need to be open and aggressive about new revenue steams. Let’s explore how to generate an additional $100M (conservatively) in yearly subscription revenue that would directly […]