Categories
Vietnam Work

A Look at Facebook Dating through the Lens of FriendsPlus

In 2013, I led a team to create FriendsPlus, a mobile app that was acquired (and killed) right at launch. It turns out Facebook’s new dating app, announced last week, is very similar. Let’s see how Facebook talks about it: Facebook Dating product manager Charmaine Hung tells me that “I have 2,000 Facebook friends. I’m […]

Categories
MBA Work

My Facebook at Work Launch Analysis – September 2015

As with my Minecraft post, I do have an ego-driven need to see my insights proven correct. (Don’t worry, I know I am often wrong) Below is a slide deck I put together in an interview with Facebook for Facebook at Work (now called Workplace) in September 2015. After 1+ years and only thousands of […]

Categories
Work

The Case for Yelp User Subscriptions [Product Monetization, Revenue Ideas]

Yelp’s financials have been fairly strong lately, and with $550M projected revenue for this year and the aim of getting to $1B (82% jump) in 2017, the company will need to be open and aggressive about new revenue steams. Let’s explore how to generate an additional $100M (conservatively) in yearly subscription revenue that would directly […]

Categories
Tech Work

Predictions for the Future of Ad Blocking and Digital Advertising

Over the past few weeks, it feels like the marketing discussion around Ad Blocking has reached a fervor, particularly as Apple started allowing Ad Blockers on Mobile, pushing awareness of ad blocking into the mainstream. Let’s discuss the future of ad blocking and digital advertising. Situation Most content publishers (whether large like The Wall Street Journal […]

Categories
Tech

A Kellogg MBA Competitive Analysis: Major Stakeholders in Augmented Reality / Virtual Reality (Sony, Oculus, Valve)

Over the Winter Quarter, our Technology and Innovation Strategy class at Kellogg culminated in a final research paper. The paper looked at the shuttering of Google Glass and what Google’s next steps should be. As part of this, I got to look deeply into the current state of Virtual Reality, which I have been following […]