Categories
Tech

A Kellogg MBA Competitive Analysis: Major Stakeholders in Augmented Reality / Virtual Reality (Sony, Oculus, Valve)

Over the Winter Quarter, our Technology and Innovation Strategy class at Kellogg culminated in a final research paper. The paper looked at the shuttering of Google Glass and what Google’s next steps should be. As part of this, I got to look deeply into the current state of Virtual Reality, which I have been following […]

Categories
Basketball Random Sports

How Reggie Miller Cost Me an Autograph from Tim Hardaway (and Junior) [Funny Memories]

“I’m Tim Hardaway of the Miami Heat and blah blah blah…[redacted from memory]” My sister went to the Warriors game versus the Knicks last week and she mentioned Tim Hardaway’s son, and this brought back my own memories of both son and father. In the summer of 1995, I was 14 years old, waiting at […]

Categories
Tech Video Games Work

The Origins of RedOctane (Before Guitar Hero)

I am reading a Harvard case study about Netflix for a class at Kellogg right now and reading about its timing of switching to unlimited rentals in the summer of 2000 reminded me of when I first heard about the company that would become RedOctane, the producers of Guitar Hero (did you see: Rock Band […]

Categories
Tech

I Was Right! [About Coffee Meets Bagel]

It’s not often that I can say I was right, but I feel can do it this time. Six weeks ago, I wrote (about dating service Coffee Meets Bagel): CMB received $2.8M in venture capital last May, which would not cover its marketing budget for this next year. Yet, its is only asking for 500K […]

Categories
MBA

How we won the Kellogg Marketing Conference’s Creative Lab (and a really big shoe)

(This was written by my friend and teammate Justin but reposting it here after it was originally posted at the Kellogg Blog) Kellogg’s Marketing Conference is by far one of the largest events at Kellogg. More than 500 attendees, hotshot panelists from companies like Google, SC Johnson, Kraft, Johnson & Johnson, Pepsico and Uber, incredible keynote […]