What is Yelp?
From Yelp itself, it’s “Our purpose: To connect people with great local businesses“.
This sounds good to me. So when I visited the Yelp home page today to…connect with a great local business, I saw this screen with a great photo.
It looked like a great place to go and thus intrigued, I clicked on the venue name to learn more and perhaps go there for lunch.
It turns out Yeite Cafe is in Argentina. WTF, Yelp. Unless you’re trying to sell me a vacation package (16 hour flight from the San Francisco Bay Area) to go to Buenos Aires, why would you show me this? What can I do about it? Is Yelp a long-term destination planning tool? I thought it was a give-some-recommendations, I-want-to-act-now type of tool.
Yelp’s Product Managers are wasting a huge above-the-fold opportunity, creating poor outcomes for users.
Yelp, know yourself.