As a co-founder in Mimo, the Vietnamese microblogging service that grew to 2 million users before it closed earlier this year, it is great to see the benefits of this guerilla marketing campaign still alive! When our team traveled in taxis for business meetings all over Saigon (Ho Chi Minh City), we would make sure to leave a sticker to share the service with others. By the way the sticker was placed, I probably placed this sticker myself in this Vinasun taxi at least two years ago.
I hope to visit Vietnam after I graduate from Kellogg – I wonder if I will still be able to find a Mimo’d taxi then.
(Photo sent to me a couple of days ago by Jin)